PURE ENTERTAINMENT/ FLEX

  • SIN was commissioned to design the brand system for Pure Entertainment, a nightlife entertainment and promotion company in the DC area. Specifically, we were tasked with creating the look for FLEX, Pure's dance party for the gay community. The goal was to eschew the typical nake-male-abs-driven convention of gay promo materials in favor of something more fashion forward and daring. The result is pure SIN: hot, sleek, edgy with a fashionable style.

    • CREDITS

  • Photography and styling by SIN; Pure website also by SIN
  • view Pure's website»


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