Fashion Fights Poverty

  • Fashion Fights Poverty is SIN's signature event; from its origin in concept and its highly successful first year to a second year packed with innovation and a higher level of production, SIN oversees every facet of what is now known as one of DC's most exciting and unique fashionably philanthropic offerings.

    FFP is based on the concept that the world of fashion (from designer to manufacturer to consumer) plays an important role in addressing important social issues such as global poverty eradication. In 2006, the Dress Responsibly lookbook was launched to demonstrate through beautiful photo spreads and flawless styling and casting how consumers can use their pocketbooks and shopping sprees to fight poverty and raise awareness.

    As our showcase event, FFP demonstrates not only SIN's expertise in event management, communications strategy and visual design and photography, it also proves our commitment to finding creative and innovative ways of giving back to out communities and humanity as a whole.

  • All production by SIN:
    Photoshoot production, photography, layout design and graphic branding systems;

    All public and media relations, message development, press kits and media interviews.

    All event and fashion show production: from casting, hiring of set designers, decorators, make up artists,hair stylists and show directors.

    Sponsorship, event logistics and overall coordination with partners and other stake-holders.

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